your private jeweler

meet shay fox

Welcome to SFJ! I could not be happier to have you here and work with you to create the jewelry pieces of your dreams! I am so thrilled to be sharing my love of fine jewelry to design and create beautiful pieces that will be cherished for generations. 

This business was born from being obsessed with shopping for fine jewelry and collecting all the pieces I could. The obstacle I kept running into - not finding the piece that was *juuuust right*. What the market had to offer was beautiful, but not quite what I had in my head. These pieces of jewelry are an investment, not only financially, but an investment in representing ourselves to the world. They ought to be perfect! So voila, SFJ was born. 

At SFJ, we offer you a personalized experience where your vision is the star of the show. Whether you would like to design an engagement ring or wedding band, customize an SFJ piece, reimagine an existing piece of jewelry, or create your own custom piece from scratch, you are in the right place! 

We will work one on one together to bring your piece to life. All custom pieces are handmade in Dallas, TX and all stones larger than 6mm are sourced directly for you according to your specifications and needs!

I am certified from the Gemologist Institute of America as an Applied Jewelry Professional, and currently enrolled in continuing studies at the Institute to expand my knowledge and resources.

SFJ is here for whatever you need - please don’t hesitate to reach out!

Shay :)